Reddit Ads added mobile targeting to the Reddit Advertising Platform. This allows you to develop campaigns that target desktop users, mobile users, or users on both types of devices. To setup a mobile ads campaign you’ll need a new image for your post that Reddit wants to be exactly 1200×678 in size. This image will display on some devices while the normal thumbnail will display on other devices.
Mobile targeting is available for only iOS and Android operating systems and doesn’t break targeting down by browser on the operation systems. After setting your creative you’ll be taken to the targeting screen for your ad. On this screen the default target is the radio button next to desktop. Select the radio button for ‘both’ or ‘mobile’ to setup mobile targeting. Once you’ve done this you’ll be able to deselect checkboxes next to Android or iOS operating systems.
Important Note: Reddit mobile ads will not show up on m.reddit.com via a desktop browser. This advertising target will also not get your ad into reddit mobile apps like Reddit Is Fun or Alien Blue.
Reddit mobile ads should be great for driving traffic to mobile friendly websites and for engaging the Reddit community about your mobile app. Unfortunately their mobile offering doesn’t offer much tracking data or conversion targets.
Still this new targeting option will allow marketers to setup campaigns to target mobile content versus desktop content and optimize as such.