Reddit Ads Updates

May 11, 2016

Automatic Extension of Reddit Ads

Reddit Ads added a feature yesterday that allows ads with budget left over to automatically extend. Before this update if for some reason your budget wasn’t spent during your campaign you had to setup an entirely new campaign, which was really painstaking.

All new ads are defaulted to the automatic extensions. If you don’t want your ads to automatically extend you’ll need to uncheck the box while setting up your campaign.

 

reddit ads auto extensions

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May 10, 2016

Multi-Subreddit Targeting

You can now target your ads to more than one subreddit with an advertising campaign. This has long been a desire for marketers on the Reddit platform.

To add more than one subreddit start by creating the creative for your ad. Once you’ve gotten the text, link, and images out of the way you’ll be taken to the next step where you can do targeting. Here you’ll see a radio button for your campaign to target reddit users by ‘interest’ groupings or subreddits.

reddit ads subreddit targeting

Select subreddits and you’ll now be able to add your desired targets in the box. You can add subreddit targets by either typing out the subreddit or clicking on one that is suggested for you.
Important Note: when typing a subreddit out don’t include the /r/ part of the subreddit and make sure to type enter afterwards to make sure the system adds your subreddit target.

There are some limitations. You can’t target more than 100 subreddits and you currently still can’t target a campaign to the Frontpage and to subreddits as well.

reddit subreddit targeting max

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