By Reddit recently rolled out image hosting on their website to all users. Previously to have an image on Reddit many communities required you to use a simplified image host such as Imgur. This feature was not added to the advertising platform though. I reached out and asked the advertising team if this was a feature that was coming and when we could expect it.
The answer was, possibly for good reasons, really vague. Reddit Ads staffer, MyNameIzKhan, said that they are looking into this and that it will be available soon, but was unsure of when it would be available or what it would look like.
Image hosting inside of the Reddit Ads platform would open up a lot of new advertising opportunities for campaigns beyond the current usage of a thumbnail image. We can look at Imgur as an example where eBay is running ads using the gallery format to tell a story and since Reddit is all about deep, meaningful, and somewhat anonymous conversations; this style of advertising could really help marketers drive more engagement within Reddit and paired with geotargeting could be a great resource for small businesses trying to reach a local audience.
